Press release
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25 July, 2023
Adding to the festivities, introduces the new XM and XM(S) variants in the Altroz
Key Highlights
Tata Motors, India’s leading automotive manufacturer, today introduced exciting consumer offers for its passenger vehicle portfolio in the lead up to the auspicious Onam festival. To mark the Onam celebrations and Kerala being one of the best performing markets, the company is extending consumer offers up to INR 80,000* on its ICE and EV range of cars and SUVs, scratch and win assured gifts along with undertaking priority deliveries for Onam customers. Easing the buying process, Tata Motors has also partnered with top PSUs, private and regional financiers for consumers to avail attractive finance options such as 100% on road funding and EMI holiday – Buy Now and Pay later*.
Doubling the joy and adding to the festive fervor, Tata Motors also introduced two new variants in the Altroz line up, the XM and XM(S), priced attractively at INR 6.90 lakhs and INR 7.35 lakhs, respectively (ex-showroom, Kochi). The introduction of high end features in these variants including the electric sunroof in XM(S) makes Altroz the most affordable premium hatchback to be offered with a sunroof.
Product wise offers:
| PRODUCTS |
BENEFITS UPTO (INR) |
|---|---|
| Tiago | 50,000 |
| Tigor | 50,000 |
| Tigor EV | 80,000 |
| Altroz | 40,000 |
| Punch | 25,000 |
| Nexon Petrol | 24,000 |
| Nexon Diesel | 35,000 |
| Nexon EV Prime | 56,000 (including extended warranty) |
| Nexon EV MAX | 61,000 (including extended warranty) |
| Harrier | 70,000 |
| Safari | 70,000 |
According to Mr. Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility, “As we gear up and rejoice in the festival of Onam, we at Tata Motors would like to extend our heartfelt gratitude to our cherished customers for their unwavering support. With strong demand for our entire EV portfolio (The Nexon EV, Tiago.ev and the Tigor EV), the Kerala market is showing the way for the rest of the country. The customers here have been quick to realize the benefits of EVs like low operating costs, ease of operations, enjoyable driving and most importantly zero emissions which is good for the environment. We expect more Keralites to go.ev on this festive season to keep their family and nature happy. Wishing you all a joyous and prosperous Onam!"
Commenting on the occasion, Mr. Vinay Pant, Head, Marketing, Tata Motors Passenger Vehicles Ltd. said, “Kerala has always been a significant market for us, and the trust and loyalty of our customers in the state has been instrumental in our success. With 105 Sales outlets and 65 service centres spanning the length and breadth of the state, Tata Motors remains committed to delivering the best to our customers. Adding to the festive joy and also keeping this positive sentiment in mind, we have not only introduced some exciting consumer benefits but are also enriching the much loved Altroz range with multiple feature enhancements and the addition of two new variants, giving our customers more options to choose from. We are confident that these benefits will double the festive cheer. Wishing one and all, a very Happy and a Prosperous Onam.”
About the Altroz line up extensions:
Altroz, one of the best-selling premium hatchbacks, has received a lot of love from Kerala. With the launch of the Altroz XM & XM(S) variants, the Company is further geared to strengthen the Altroz line up. The XM and XM(S) variant will be positioned in between the Altroz XE and the XM+, thereby broadening the appeal of this best-selling premium hatchback. These variants will only be available in the 1.2 L Revotron petrol engine with manual transmission.
The Altroz XM variant will come equipped with high end features such as steering-mounted controls, driver seat height adjuster, electrically adjustable and foldable ORVMs, R16 full wheel cover and a premium-looking dashboard. The XM(S) will additionally boast an electric sunroof. Customers will also be able to enhance these cars with a bigger infotainment system as per their choice from the Tata Motors accessories catalogue.
As an added advantage, the Altroz will now offer four power windows and remote keyless entry as a standard feature across its manual petrol variants. Along with this there are several additions to the existing Altroz 1.2 Revotron Petrol Manual variants as well.
*Please note – These offers are only valid for the state of Kerala and Finance offers are at the sole discretion of the financer.
Media Contact Information: Tata Motors Corporate Communications: +91 22-66657613 / indiacorpcomm@tatamotors.com
